The Dutch label Lack of Guidance is on a roll — a serious one. Based in Amsterdam, the label has launched collaborations over the past year with names like ASICS and Diadora, alongside their consistently strong clothing collections. Just over a week ago, the label teamed up with PUMA to organize a street football tournament in Amsterdam, where the PUMA King Indoor took center stage.
Now, the sneaker finally has a release date.
In a year dominated by football, the Lack of Guidance x PUMA King Indoor collab perfectly reflects both brands’ DNA. Founded in 2016, Lack of Guidance is deeply rooted in football culture, something that comes through in the label’s designs.
The recent collaboration with Diadora confirmed this all too well. And now, less than three months later, there's the PUMA King Indoor. The sneaker was already showcased during the football tournament held on July 5, 2025, at the Piramide in Amsterdam. In this tournament, the eight best football teams from Amsterdam competed against each other for a chance to win a large cash prize.
The PUMA King Indoor comes in an all-black colorway from top to bottom. The upper is made of quilted, premium leather. The sneaker features the iconic, oversized tongue with the PUMA logo embossed into the leather. A rugged outsole provides grip and traction.
The Lack of Guidance x PUMA King Indoor 'Black' is dropping on July 18, 2025, exclusively at Lack of Guidance (online and instore).
Lack of Guidance is an Amsterdam-based label, founded in 2016, that combines fashion and football culture in contemporary designs. The brand has collaborated with ASICS, PUMA, and Diadora.
