Air Jordan has been committed to women for a long time, and now the brand has set another example with the founding of a global Women's Collective.
To launch the program, 33 participants were recruited from Los Angeles, Chicago, London, Paris and Shanghai. They all come from diverse backgrounds, including: visual artists, DJs, entrepreneurs, skaters and many more. And all have demonstrated their commitment to the sport of basketball and sneaker culture.
For 6 months they participated in retreats, panels, events and mentoring. Each selected participant will receive a portion of the grant. This will be used for the project in their respective regions. In return, the women will also support the next group of participants in the program.
With this project, Jordan encourages women to do what they really feel like and passionate about. The company hopes the initiative will encourage greater communication and, of course, help improve sizes and influential options in the streetwear community.