Moin moin dear community, as people in Hamburg would say. The current Bundesliga season, or in Hamburg 2nd league season is in full swing. Normally the first leaks to the jerseys of the next season are slowly coming out, but as for FC St. Pauli, the traditional club from Hamburg is doing everything differently and that's good. Because what the so called Kiezkicker have come up with for the coming season is something very special. Even better than their performance in the city derby against HSV. From the current Under Armour jerseys, the club will switch to the DIY brand for next season, and will then produce St Pauli DIY jerseys, which are sustainable jerseys.
You can find the complete information about the jerseys here. However first the promo video of Pauli himself, which shows the jersey in combination with the club principles. The managing director Bernd von Geldern and president Oke Göttlich came up with the idea and sent 👏 to them.
The importance of the St Pauli DIY sustainable jerseys
Sustainability, a topic that is also becoming increasingly important in the fashion and sneaker scene. So important that we even have a special category for it, it is beginning to become more and more important in football as well. First adidas released a few jerseys that were partly produced sustainably, but so far nobody has gone as far as St. Pauli. For the coming season, the Hamburg club is bringing a completely sustainable team sport collection, including performance clothing, which has been produced completely sustainably and under fair conditions.
In addition, you can design the jerseys partly by yourself, so it's a Do It Yourself jersey. What can you do with this jersey? Instead of the sponsor name, your name can be on the front of the jersey. Something that has never been done with a jerseys before.
St Pauli DIY sustainable jerseys and more
You can pre-order the jerseys in the Fan Shop until the end of December, but the first time we will see the St. Pauli DIY jerseys, which is the first sustainable jersey in the league, will be in May 2021 at the end of the current season or latest in 2021/2022 and we can hardly wait.
So that the St Pauli DIY sustainable jerseys are not the only sustainable thing you wear, we now also have some super clean sneakers, which are of course sustainable for you.
adidas Superstar Clean Classic 'White'
First, an adidas Superstar from the Clean Classic Pack. The adidas is made of 70% sustainable materials and is therefore a perfect combination with the jersey.
Clicking on the button will take you to all retailers who sell the shoe.
Veja Condor Alveomesh
When it comes to sustainability, the Veja brand should not be missing. Which is why we have a sporty model that fits in with the Performance collection.
Here too, the button takes you directly to all retailers.
Nike Air Max 95 NRG 'Recycled Canvas'
Last but not least there is the Nike Air Max 95, which is made of sustainable fabrics and fits perfectly into the fall.
📸Klaus Heinzler