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Footshop celebrates the release of the Nike Air Max BW 'Persian Violet'

September 22, 2021 9:00 AM
Footshop celebrates the release of the Nike Air Max BW 'Persian Violet'

The Nike Air Max BW 'Persian Violet' was first released in 1991. Now, thirty years later, this model is re-released in exactly the same colorway. Sneaker shop Footshop is a big fan of this silhouette and is therefore celebrating its anniversary release in a big way.

Nike Air Max BW 'Persian Violet' | DJ6124-001

The Nike Air Max BW 'Persian Violet' has a striking colour scheme. The upper consists of black, white and purple.

The purple 'Persian Violet' colour is reflected on the tongue, lining, collar, Swoosh and midsole. Combined with black and white, the purple elements stand out immediately.

The white colour is only found on the midsole, the heel cap and the leather overlay that runs around the upper. The rest of this pair is black, including the laces and outsole.

At Footshop, you can enter the raffle for a chance to win this pair for €149.00.

Nike Air Max BW 'Persian Violet'

Footshop celebrates the release of the 'Persian Violet'

To celebrate the 30th anniversary and re-release of the Air Max BW, Footshop has gone all out. The sneaker shop looked back at the drop of the OG variant in 1991 and the cultural imprint it left on the music and art world.

Footshop's project

With the Footshop project, they of course pay homage to the sneaker itself, but also to the Rotterdam gabber subculture and the British grime scene. These subcultures are still associated with this silhouette to this day.

The sneaker shop has invited several talented people into a room with two white cubes. These cubes represent the two music genres, gabber and grime. Through the music and through each other, the artists' creative processes were influenced.

In the end, the two white spaces were completely covered in art. Each space was divided into four parts, creating a total of eight separate paintings. The paintings will be auctioned off and the proceeds will go to Charita detem, a non-profit organisation. This organisation cares for disadvantaged young people, especially those from foster homes, and helps them to discover their talents.

Footshop project
Footshop Nike Air Max BW

For the music, Footshop contacted the Czech techno duo, Fractions. They created a gabber track inspired by the endless nightlife of Rotterdam in the nineties. Huclberry provided an authentic London grime sound inspired by Dizzee Rascal's 'Bonkers'.

Persian Violet project
All images by Footshop

The artists you see in the pictures are Matej Olmer and @rokenroller. They represent two different generations of artists with roots in graffiti art.

The artworks of Footshop's project for the re-release of the Nike Air Max BW 'Persian Violet' are on display at the shop in Prague.

Nike Air Max BW

The Nike Air Max BW 'Persian Violet' is available in a raffle at Footshop. You can register until Thursday 23 September for your chance to win this authentic pair. Keep the Instagram page of Footshop to support the project and bid for the works of art.

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