It is almost time: Air Max Day 2022 is around the corner. Nike is making a special effort this year, because on March 26th, the Air Max 1 will celebrate its thirty-fifth anniversary. On Air Max Day, different AM1s will be dropped on different continents. The 'Premium' will drop in Asia and South America, the 'Blue Print' in North America, the 'Woof' in China and the 'La Ville Lumière' exclusively in Europe.
The birth of Air Max Day
On March 26, 1987, the very first Air Max 1 was released. A sneaker design from Tinker Hatfield that should write history. The Air Max was seen as a new revolution in performance technology. Even though the Air technology was already used in the Air Tailwind, the Air Unit was first visible on the Air Max 1.
Hatfield was inspired to make the bubble visible by the Centre Georges Pompidou in Paris. The industrial building got Tinker thinking. If you can make the functional elements of a building visible, why can't you make them visible on a shoe? And so Hatfield went to work.
The Nike designer later revealed in an interview with Respect the Architects, that if he had never seen the building in Paris, he would not have come up with the idea of the visible Air Unit.
Twenty-seven years later in 2014, Nike re-released the original Air Max 1 with a few modifications. This limited-edition copy received a different colour on the midsole and was given the numbers '3.26' on the tongue. This number stood for the birthdate: March 26.
In 2014, the American sports brand celebrated the re-release of the very first colorway. They asked fans from all countries to participate and celebrate twenty-seven years of the Air Max. Owners of the silhouette were called upon to don their favourite colorway and post it on Instagram.
Many shops also participated, including the Shanghai store. This shop had a big shoe box placed in the store with a lot of different Air Max models in it. Other shops worldwide also held events with big fans to celebrate the anniversary. On this day, Air Max Day was born.
Air Max Day 2022
On Saturday March 26, 2022, we will celebrate the thirty-fifth anniversary of the Air Max 1. Nike will be extra busy this year with local drops and a lot of activities on the big day. The day starts with the release of the Nike Air Max 1 'La Ville Lumière'.
Throughout the day, different videos and stories will be available to watch in the Nike SNKRS app. To this, the Swoosh Brand has a lot of other specials planned. Check our Sneaker News for more information about the Air Max Day.
Nike Air Max 1 'La Ville Lumière' | DQ9326-100
The women's exclusive Nike Air Max 1 'La Ville Lumière' is just like the creation of the silhouette inspired by Paris. La Ville Lumière is French for the City of Light and is also used as a nickname for the French capital.
On the upper of the Air Max, lighter colours are mainly used. The base of the upper is made of mesh in 'Summit White'. The mudguard and collar are made from premium nubuck leather in a 'Light Bone' colour, as is the Swoosh.
The overlays on this pair steal the show. When light hits the shoe, the colours of the material will change and become very shiny. This way, the shoe shines just like La Ville Lumière.
The tongue, unlike the other colours, is very navy. The label says '3.26' again, to celebrate the anniversary. Several silver charms with the silhouette, the Swoosh and '3.26' are also attached to the laces.
The Nike Air Max 1 'La Ville Lumière' will be released on Saturday March 26, 2022 at 09:00 for €169,99. Don't forget to set your alarm for a chance to buy this pair. We will also remind you again via our Sneakerjagers App.