The Air Jordan 4 London drops on September 12 and is a UK exclusive via SNKRS UK. The Air Jordan 4 London centres on grey hairy suede, finished with black accents. Style code IV6048-001, retail 220 dollars.
Nike
The grey hairy suede forms the base of the upper and gives the shoe a different look than the smooth leather you see more often on the Jordan 4. The midsole, tongue label, eyelets, lining and laces are black. A Red Bark outsole runs underneath. LDN branding is worked into the translucent heel tabs, and the inside of the tongue reads SAY LESS. The pair comes in special packaging.
Nike
The Air Jordan 4 is one of the most loved silhouettes in the line and lends itself well to these city editions. The classic mesh panels and the visible Air unit in the heel are kept. The hairy suede fits a broader trend in which Jordan Brand plays with texture more often. The SAY LESS text inside stays subtle and only stands out once you put the shoe on.
Nike
A real city edition
With the London details, from LDN on the heel to the text on the tongue, this is clearly tailored to the city. It remains a classic Jordan 4, but with a local touch.
Nike
I'm mostly curious whether they'll extend this series to other cities as well.
Nike
Because it is a UK exclusive, the exact pair does not run through every retailer as standard. A confirmed European retail price is still missing; the US price is 220 dollars. Expect limited availability outside the United Kingdom via Nike.
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