Air Jordan 3 ‘White Cement’ rumoured to return in 2027

Rumours are swirling that the Air Jordan 3 'White Cement' will make a comeback in 2027. The colorway is one of the most iconic within Jordan Brand and last appeared in 2023 as part of the 'Reimagined' series. In 2027, the sneaker looks set to return in its original form.

The ‘White Cement’ is widely regarded as one of the most beloved Air Jordan 3 colourways of all time. With its timeless design and OG status, this trainer remains relevant generation after generation. A potential comeback in 2027 is bound to spark massive interest and hype once again.

The History of the ‘White Cement’

Designed by Tinker Hatfield, the Air Jordan 3 was first released in 1988. The ‘White Cement’ was one of the model's debut colorways. The sneaker introduced the iconic elephant print and the visible Air unit in the sole.

What makes this colourway so strong is its sheer simplicity. White leather, grey details, and 'Nike Air' on the heel. It’s not over-the-top, yet instantly recognisable.

The model has since been re-released several times, including in 2011, 2018, and 2023. And frankly, we see the same thing happen every single time: massive demand and an instant sell-out. That pretty much says it all about how popular this pair remains.

What we know about the 2027 release

Nothing has been officially confirmed just yet, but the initial leaks are pointing in a very clear direction. It looks like Jordan Brand wants to keep this release as close to the original as possible.

The well-known ‘White Cement’ look is set to return, featuring white leather, that signature elephant print, and those classic colour details that made this trainer famous. Rumours are also swirling that the ‘Nike Air’ branding will be back on the heel, exactly what most heads are hoping for with a drop like this.

What makes this release particularly interesting is that there doesn’t seem to be a special "twist" this time around. No vintage vibes or ‘Reimagined’ treatment, just a clean OG model, exactly as it should be.

Release info

The new version of the Air Jordan 3 ‘White Cement’ is currently expected to drop in 2027, although an exact release date hasn’t been set. There’s no official word on the price point either, but it’ll likely sit around the €200 mark, consistent with previous releases.

One thing is certain: this won’t be an easy cop. OG colourways like this almost always fly off the shelves and generate massive hype.

Don’t want to miss out on this drop? Keep a close eye on our release calendar for all the latest updates