adidas and Beyoncé's brand 'IVY PARK' announce their latest joint collection titled 'IVYTOPIA'. The collection is a journey to discover your own Nirvana. We tell you all about the adidas x IVY PARK collection!
adidas x IVY PARK 2022
The pieces are presented in a cool product design and elaborate styling of the models. This is to express that we can create our own IVYTOPIA through our imagination.
The new campaign is futuristic: IVYTOPA focuses on the idea of disconnecting from the outside world and being in isolation. One should find healing through connection with oneself.
Faces of the campaign are international supermodels such as Irina Shayk, Joan Smalls as well as Harvey Newton-Haydon, Adut Akech and Alva Claire.
As with previous adidas x IVY PARK collections, the latest collection features different looks with gender-neutral sizes in apparel, sneakers and accessories.
Among other things, the new collection has recreated the iconic Stan Smith. The sneaker features a contrasting design.
The collection will be available on adidas.com from 21 July 2022 and in selected shops worldwide from 22 July 2022. We'll show you some more official images of the collection below!