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adidas Originals and Edison Chen enter into global partnership

October 17, 2023 2:05 PM
adidas Originals and Edison Chen enter into global partnership

adidas Originals and Edison Chen unveil their global collaboration under the name 'adidas Originals by Edison Chen'. Chen, founder of lifestyle brand CLOT, returns to the Three Stripes Brand to define a new era of creative innovation and create a cultural legacy for the future.

With his partnership at adidas Originals, Chen brings an innovative vision and impressive creative know-how to create exclusive collaborative models. The focus is on promoting cultural exchange between East and West. With the aim of presenting collections that break boundaries and challenge norms with profound designs.

This partnership will also nurture a future generation of talented designers with a broad range of knowledge and vision, shaping the future of the brand. It also confirms the global influence and credibility of both parties in fashion, music and retail.

The "Change The Generation" collection comprises three different styles. These range from ultimate lifestyle to formal wear and streetwear. This creates a collection that can be discovered individually or in combination with the three lifestyles. The items in the collection will be available from January 2024!