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Hyped Releases

3 new colorways for the New Balance BB550

July 3, 2021 9:00 AM
3 new colorways for the New Balance BB550

New Balance brings 3 new colorways to the retro silhouette of the BB550, dear community! Read on to find out what the details look like and what makes the models so popular and special! But first: the release info:

All three colorways will be released on 16 July 2021 at 00:00 at various retailers. The prices of the popular kicks range from €120-130.

You can get all release info and raffle overviews by clicking on the respective button!

New Balance BB550

The Background Check

New Balance is currently on everyone's lips, dear community, and the basketball silhouette of the BB550 is also celebrating a strong comeback in 2020!

The New Balance 550 was first released in 1989 as a basketball shoe. Low-top and with a leather upper, it fitted well into the basketball trends of the time and was also well received. However, just like today, some of New Balance's running shoe silhouettes were more hype than the 550.

And today? In collaboration with Aimé Leon Dore, the New Balance 550 made a comeback when Teddi Santis and his brand relaunched the almost forgotten basketball silhouette in 2020. Since then, more colorways and releases have been super popular and often instantly sold out. If you don't want to miss the upcoming NB 550, check out our release calendar.

New Balance BB550LM1 'Black & White'

Traditionally, the design of the BB550 silhouette has a premium smooth leather upper combined with perforated leather. Today's retro versions add grey suede overlays at the toe. A breathable mesh lining and rubber sole complete the look.

In the past, the 550 was usually given a colorway consisting of two colours. The three new releases that are coming up now also come with a white base and coloured accents in red, yellow or black.

Classic in black and white, this look is definitely a highlight, what do you think?

New Balance BB550LM1 'Black & White'
New Balance BB550LM1
BB550LM1 'Black & White'

New Balance BB550LA1 'University Gold'

The two-tone designs of the New Balance 550 were great in the 80s and 90s, and of course this style is totally on-trend right now. Here we see the design with yellow accents. This includes the 'N' on the side, 550 lettering on the upper, branding on the heel and other accents on the sole and the shoe.

The matching vibes are also shown by the tongue with the classic tongue label in NB basketball look.

New Balance BB550LA1 'University Gold'
 BB550LA1 'University Gold'
New Balance BB550LA1

New Balance BB550LI1 'Maroon'

In this colorway, burgundy details run across the upper, making the kicks a strong retro.

Simple, plain, functional. That's what New Balance says about their design. The brand's timeless classic will probably surprise us with many more releases in 2021 and this three-pack has some highlights in store.

Just a reminder: The sneakers will be released on 16 July 2021 at 00:00. You can get all the information about shops, raffles and release dates via the buttons and images in this post. Follow us on Instagram to make sure you don't miss anything! See you there!

New Balance BB550LI1 'Maroon'
 BB550LI1 'Maroon'
New Balance BB550LI1