The Air Jordan brand has launched its first signature shoe collaboration with Jayson Tatum, the reigning All-Star MVP. Featuring his roots and style, it pays homage to his hometown of St. Louis. The upcoming colorway of his signature shoe draws inspiration from his favorite drink, ‘Pink Lemonade’.

The upper features a vibrant 'Pink Tint', while the TPU caging system and embroidered Jumpman and JT logos are in 'Barley Volt'. To finish the look, 'Aurora Green' accents appear on the sole trim, spine branding, and mesh tongue. Adding to the pink lemonade theme, the insoles feature lemon slices. With these design choices, Tatum's first signature shoe encapsulates his personal journey and unique style that can also be found on the Tatum 1 GS for kids.