The next collaboration between Nike and Patta is official. Over the past few months, the first colorways already appeared online, and now Patta is presenting the collab with a fitting campaign. Together, the duo is releasing six colorways of the Air Max DN8, which will be launched via a city-by-city rollout.
Each region will get its own colorway, accompanied by two-day pop-up activations. These pop-ups are organized in collaboration with local partners who serve as creative anchors within their communities
Patta DN8
Under the motto 'Get Familiar', a core value in Patta’s language, the Amsterdam-based label emphasizes unity through this collaboration. The campaign centers around the couch, a place where people meet, talk, and build. A simple symbol with a significant meaning.
Photographers Shaniqwa Jarvis and Ilyes Griyeb captured the campaign in Los Angeles, Marseille, and Seoul, the cities where the sneaker will first drop. They highlighted local creatives, from artists to musicians and designers, who embody the energy of their city. The campaign showcases local culture while emphasizing the connection through the diaspora.
Alongside the couch, the Air Max DN8 takes center stage. The sneaker features a patent leather upper, vintage yellowed Air Units, and 3M-reflective laces, finished with a brushed metallic carabiner. Patta branding appears on the tongue, sockliner, and the Air Units.
Release
The release of this Patta x Nike collab is slightly different from previous drops, so pay close attention. The first activation will take place in Los Angeles on September 26 and 27, 2025, in collaboration with Union, Awake NY, and Kids of Immigrants.
The concept then moves to Marseille on October 3 and 4, 2025, together with Saison. The final stop is Seoul on October 17 and 18, 2025, in collaboration with Worksout.
During these activations, the ‘Peach’ and ‘Volt’ colorways of the Air Max DN8 will be available in very limited quantities. In Marseille, the Peach & Volt T-shirt will also be available, which, unlike the sneakers, will later be accessible worldwide via Patta.
Selected colorways will also be released online and at retailers. In the US, the ‘Sand’ and ‘Blue’ colorways drop on October 1, 2025, via SNKRS and selected retailers.
Europe will receive the ‘Black’ colorway, which will be available on October 10, 2025, exclusively at Patta, followed by a wider release via SNKRS EU on October 15, 2025.
The series concludes in Asia and South America with the ‘White’ colorway, releasing on October 22, 2025, via SNKRS and selected retailers.
Check the Sneakerjagers release calendar for all details on this and other releases.
The ‘Black’ colorway will release exclusively in Europe, including the Netherlands. It drops on October 10, 2025, at Patta, followed by a wider release via SNKRS EU on October 15, 2025.
