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New Balance announces Grey Days with Aminé and Cameron Brink in campaign

May 4, 2025 4:21 PM
Profile picture of Lotte Voorbij
By Lotte Voorbij
Editor
New Balance announces Grey Days with Aminé and Cameron Brink in campaign
Updated at
May 7, 2025

New Balance celebrates its iconic color 'Grey' this May with their annual 'Grey Days' campaign. The color plays a prominent role in New Balance sneakers, think of Steve Jobs' sneakers. During 'Grey Days,' a month-long celebration, New Balance reveals various grey releases alongside ambassadors and athletes such as Aminé and Cameron Brink.

Now that May has begun, New Balance has announced its full line-up of drops, featuring faces like Aminé and Cameron Brink in a lookbook.

The line-up showcases a variety of designs. Starting from May 1, 2025, silhouettes like the MT10, 740, 1000, Fresh Foam X 1080v14, 9060, T500, and a corresponding clothing line will be available in—you guessed it—grey. May will also bring new releases, including the 2010.

On May 22, 2025, the new silhouette will drop, followed by the 471 silhouette. The ABZORB 2010 is a modern twist on the runners from the early 2000s, while the 471 draws inspiration from the '70s.

Andrew Reynolds' Numeric 933 will drop in its 'Grey' colorway, and the legendary 1300JP will make a return, much to the delight of many, on May 29, 2025, at New Balance.

Keep an eye on the drops and don't forget to follow Sneakerjagers on Instagram (@sneakerjagers) for the latest updates.


What is the New Balance 'Grey Days'?

New Balance 'Grey Days' is a month-long celebration in May that focuses on the color grey. The brand releases special grey editions of sneakers and clothing and hosts various events throughout the month.

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