Nike is back with another South Korean collab. This time, it's teaming up with Seoul-based designer Hyein Seo to introduce a brand-new silhouette: the Ava Rover.
This is the first-ever link-up between the subversive Seoul-based label and giant Swoosh. The Ava Rover lands in three colorways that give off tactical, military-core energy. A chunky black sole anchors the sneaker, while a rugged, textured mudguard wraps around a purple upper. The branding is subtle with a mini Swoosh that sits low on the lateral side, while inside, you’ll spot Hyein Seo’s signature printed on the sockliner.
After co-signing Korean culture through drops like the Air Jordan 3 'Seoul 2.0' and WORKSOUT’s Nike Air Max 95, Nike is now ushering in a new Korean chapter with the Ava Rover.
The Hyein Seo x Nike Ava Rover is expected to release later in 2025, with a €140 price tag. The release will hit Nike and select global retailers. No RSVP or pop-up has been announced just yet, so stay tuned on the Sneakerjagers news page for all the latest updates on this release.
The official release date hasn’t been confirmed yet, but it’s expected to land sometime in 2025.Check the Sneakerjagers release calendar for the latest updates.
