FC Barcelona will face Real Madrid in El Clásico on 25 October in a standout kit. Instead of Spotify, the FC Barcelona GOLF WANG jersey carries the GOLF logo of Tyler, The Creator. For the first time, Spotify gives an artist and his brand full creative control over the campaign around the FC Barcelona GOLF WANG jersey.
Barça Femení wears the shirt a day earlier, on 24 October, in Liga F. From 23 October, the kit is also available in KONAMI's eFootball. Tyler follows artists such as Drake, Rosalía, Coldplay, The Rolling Stones and Travis Scott.
Limited jerseys and a full collection
The matchday version of the FC Barcelona GOLF WANG jersey comes in a run of 1,899 pieces. A nod to the club's founding year. On top of that, there are 22 shirts signed by the players and 11 signed by Tyler himself.
Around the shirt sits a collection with joint club and GOLF WANG branding. Think a letterman jacket, a retro tracksuit, a leopard-print set, long- and short-sleeve retro jerseys and graphic tees, including a 'GOL!!F' design. A scarf, beanie, socks, a Nalgene bottle and a football complete the line-up. The colour palette runs through brown, teal, burgundy, blue, black and white.
The collection has been available since 15 October at GOLF stores in cities including London, Tokyo and New York, and on golfwang.com. Barça Stores, the club's online shop, Nike, SNKRS and selected Nike stores also sell the jerseys and pieces. An EU retail price has not been announced yet.
On 24 October, Barcelona also hosts Copa De Golf, an evening of music, football and fashion with Yung Taco as headliner.
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