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Onitsuka Tiger Brand

Known for its iconic stripes, Onitsuka Tiger produces high-quality athletic footwear that embodies craftsmanship, comfort, and fashion-forward design while balancing traditional Japanese roots with contemporary design.

As a symbol of style and authenticity, the company has created high-quality athletic footwear since 1949. Besides appearing in several films, Onitsuka also won races. One famous person who will always be associated with the brand is Bruce Lee.

Mexico 66 CACTFUL

The iconic Mexico 66 design is now featuring a sustainable iteration in the Cactful collection.

The 80% cactus component of the shoes provides style in an environmentally conscious manner in the series of four playful colours.

Shop the collection now.

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The History Of Onitsuka Tiger

Photography of Onitsuka Tiger's founder

1940's

The Onitsuka Tiger company was founded in 1949 by Kihachiro Onitsuka with the goal of creating high-quality basketball shoes. Its early years were characterized by dedication to quality and performance.

1950's - 1960's

In the 1950s, Onitsuka Tiger introduced the iconic "Tiger" basketball shoe and the innovative "Marup Nylon" running shoe with nylon uppers. In 1966, Onitsuka Tiger released its most iconic model, the Mexico 66, which became a symbol of its sleek design and craftsmanship. In the 1960s, collaborations with athletes and designers further consolidated Onitsuka Tiger's reputation.

Asics and Onitsuka Tiger merger logo

1970's - 1980's

In the 1970s, Onitsuka Tiger introduced the "Corsair" running shoe, which was distinguished by its distinctive curved stripes. The decade was a period of transformation for Onitsuka Co., Ltd., as it merged with GTO and Jelenk to form ASICS Corporation. In the 1980s, ASICS, the parent company of Onitsuka Tiger, made significant technological advances. By revolutionizing comfort and performance in athletic footwear with the "GEL-LYTE" series, ASICS solidified its position as a leading sports brand.

1990's - 2000's

Onitsuka Tiger celebrated its heritage in the 1990s with the reissue of its iconic "Mexico 66" model. Onitsuka Tiger explored collaborations with designers in the 2000s. A stunning mix of Japanese craftsmanship and international fashion resulted. A premium handmade sneaker, the 'Nippon Made' series, was released by the company in 2010.

Onitsuka Tiger Today

Throughout its history, Onitsuka Tiger has been a symbol of authenticity and style. Onitsuka Tiger is a brand beloved by athletes and fashion enthusiasts alike.

The primary focus of Onitsuka Tiger is the development of heritage-inspired lifestyle footwear using advanced technology such as GEL cushioning, FluidRide, Impact Guidance System (IGS), Trusstic System and FlyteFoam developed by ASICS.

Did you know?

Onitsuka Tiger shoes have been known for their distinctive parallel stripes since the 1960s. Originally intended to support and stabilize the foot, these stripes have since become a symbol of the brand.