Timberland has just unveiled its Fall/Winter 2025 campaign “Advice of an Icon”, with the classic Yellow Boot taking center stage. For over 50 years, this boot has symbolized strength and style, and this season that message is carried by three icons: Spike Lee, Skepta, and Kiko Mizuhara.
Advice of an Icon
The campaign features director Spike Lee, known for films such as Do the Right Thing, Malcolm X, and the recently released Highest 2 Lowest. Captured by Gabriel Moses, also known for his work on Travis Scott’s recent videos, Lee is portrayed in powerful portraits that radiate rich colors and emotion.
Another familiar face is DJ and rapper Skepta, who demonstrates how music, fashion, and culture come together. This marks his second collaboration with Timberland, alongside his current partnership with PUMA.
The third icon in the campaign is model and actress Kiko Mizuhara, who brings a mix of strength and vulnerability, with a style that pushes boundaries and highlights authenticity.
The campaign not only showcases the icons but also highlights their personalities and inner strength. With this, Timberland emphasizes that the Original Yellow Boot is not just a shoe, but a statement of authenticity, craftsmanship, and boldness.
Maisie Willoughby, CMO of Timberland, on the FW25 campaign: "This campaign is a tribute to self-expression and timeless craftsmanship. The Yellow Boot is an icon that has influenced culture and style for over 50 years. With ‘Advice of an Icon,’ we look back while also moving forward."
The Original Yellow Boot is available in men’s, women’s, and kids’ sizes at Timberland stores and selected retail partners worldwide. Check the official campaign images below, and keep an eye on the Sneakerjagers' news page for more articles like these.
