American sports agent and Klutch Sports Group founder Rich Paul is gearing up for a new release with New Balance. In the past, Paul has already released several sneakers, including the 550 in 2024.
For the upcoming collab, the sports agent (and Adele’s husband) has chosen the 2010, what else could it be.
Shortly after the announcement of the Joe Freshgoods x New Balance 2010 collab, it became clear that all eyes at the Boston-based sneaker brand are on this new silhouette. New Balance has just revealed the official images of the Rich Paul release, titled ‘Plum Brown.’
As the name suggests, the sneaker comes in a deep red, almost brown colorway. The upper is made from premium materials such as suede, coarse woven mesh, and synthetic details. Paul’s logo appears on the tongue, a subtle nod to his influence on the model.
The upper combines rich suede, coarse woven mesh, and synthetic panels in subtle shades of burgundy and brown, creating depth and contrast in the design. Paul’s personal logo sits on the tongue.
Although the Rich Paul x New Balance 2010 ‘Plum Brown’ does not yet have an official release date, now that New Balance has shared the official images, we can expect the release soon.
Keep an eye on the Sneakerjagers news page for updates.
Rich Paul is an American sports agent and the founder of Klutch Sports Group. He represents top basketball players such as LeBron James, Anthony Davis, and Draymond Green, and is one of the most influential figures in the NBA.
