The collaboration between Joe Freshgoods and New Balance continues to evolve, and with the introduction of the New Balance 1890, the duo seems to be heading in a fresh direction once again. What makes this release particularly interesting is how Joe Freshgoods leans back into powerful storytelling, but this time with a broader cultural perspective: the energy of ‘90s hip-hop and R&B.
Back to the Golden Era of Music Videos
For his twelfth collaboration with New Balance, Joe Freshgoods draws inspiration from the visual style of music videos by iconic artists such as Busta Rhymes, Janet Jackson, and Missy Elliott from the late ’90s. Think colourful sets, bold styling, and a heavy dose of attitude, elements that clearly come to life in the two colorways of the 1890: ‘Finger Waves’ and ‘Naughty Things.’
The first pair opts for cooler tones, using purple as a base, while the second stands out with warmer, more vibrant colors. Both pairs combine mesh uppers with glossy overlays, creating a striking contrast that immediately recalls the aesthetic of old-school music videos.
A New Silhouette with Familiar Roots
The New Balance 1890 is not entirely uncharted territory. The model mixes elements from earlier sneakers within the brand's archive. We see influences from the 2002 in the sole and the 890v3 in the upper, resulting in a hybrid design that brings together retro and modern vibes.
Underfoot, ABZORB cushioning ensures comfort, while the "sculpted midsole" gives the shoe a futuristic twist. It is precisely this combination of performance and lifestyle that New Balance has executed so strongly in recent years.
Special packaging and subtle co-branded details complete the project, adding extra depth to the long-standing visual storytelling between Joe Freshgoods and New Balance.
With the New Balance 1890, Joe Freshgoods demonstrates that he isn't afraid to change course. By drawing inspiration from the visual impact of ’90s music videos and utilising this new model, he delivers a collab that feels both nostalgic and innovative.
This is definitely a pair to keep an eye on, especially if you’re a fan of storytelling, bold colorways, and that signature New Balance comfort.
Release info
At the time of writing, no official release date has been announced, so be sure to keep an eye on the Sneakerjagers release calendar for further updates.
