Nike is stepping into the jewelry world. The new Nike Swoosh jewelry consists of hoop earrings and a necklace in sterling silver, with the familiar logo front and centre. According to international reports, the Nike Swoosh jewelry is expected to hit stores around the 2026 holiday season.
The base is S925 sterling silver. You can choose between a silver finish with white rhodium plating or a 14k gold vermeil version, a layer of gold over silver. The hoops measure 29 millimetres across and close with a hinged snapback post. A small Swoosh sits right in the middle.
Nike
Nike
Nike
The necklace is more understated. A 22-millimetre Swoosh is worked into a thin curb chain that adjusts from 42.5 to 52.5 centimetres. Wear it on its own or layer it with other chains? Both work. A small Swoosh tag also hangs at the clasp, a detail you only notice up close. Both men's and women's versions are expected.
Nike
Nike
A nod to the early 2000s
The design clearly draws on Y2K style: think of the logo jewelry you used to find at market stalls and mall kiosks in the early 2000s. Only this time Nike works with real silver and gold. That gives the Nike Swoosh jewelry a more serious finish than the kiosk versions of back then. It also fits the metallic accents you see on plenty of sneakers this season. To keep the pieces looking good, avoid perfume, lotion and chlorine, and give them a quick clean after a workout.
Nike
Nike
An EU retail price and a European release date have not been confirmed yet. Early reports say the Nike Swoosh jewelry will be sold through Nike's own channels.
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