Nike celebrates its 50th anniversary this year. The Swoosh brand does this with an extensive programme in which members profit from exclusive actions. Nike also presents the Spike Lee 'Seen It All' film, which pays tribute to 50 years of Nike. Until 20 May 2022 Nike Members can enjoy various activities. This is what we can expect:
I Seen It All
The year 2022 is a big year for Nike. Models like the Air Max 1 and Air Force 1 celebrate their 35th and 40th Anniversary and also the brand itself celebrates its 50th Anniversary. The brand does this in different ways.
On 16 May 2022 for instance, Nike released a mini movie 'I Seen It All' in collaboration with Shelton Jackson Lee, also known as Spike Lee.
Spike Lee is a well-known director with many iconic films to his name. These include titles such as 'Do The Right Thing', 'She's Gotta Have It' and 'Malcolm X'. In the film for Nike, Spike Lee looks back on Nike's history, while his opposite number, Zimmie, looks to the future.
In his famous role as Mars Blackmon, Spike Lee comments on various highlights of Nike history. His commentary includes sporting achievements by athletes such as Koby Bryant and Tiger Woods. "I Seen It All", says Spike Lee.
Nike 50th Anniversary
In addition to the Spike Lee film, Nike is also coming up with an extensive programme. From 16 to 20 May 2022, Nike will launch special Member exclusive actions under the name 'We Are Never Done'. On 16 May, the brand kicked off with 'Swoosh Stories', in which Nike paid tribute to the famous Swoosh.
On 17 May, Nike will be running a programme especially for the sporty types. In the Nike Training Club you can join two different work-outs, which are especially created for that day. Under the name 'Move With Us' members can participate in challenging work-outs live.
The third day of the Nike 50th Anniversary is called 'Reimagine Your Style'. Nike members are invited to try on their favourite new pair. From the Waffle One to the Circa collection, during day 3 you can find your favourite fit and share it with the community. As a member, you get priority access to the latest models and can score them in the Nike app.
Get Creative
On 19 May, Nike Members can let their creativity run wild and the Air Max 97 will be given a Nike By You option. The model celebrates its 25th anniversary in 2022 and can be styled to your liking on May 19. "Let your imagination run wild and express your unique style," Nike said. This option is also exclusively available for Nike Members.
On 20 May Nike will finish its 50th Anniversary week with the theme 'Altogether Now'. On the fifth day experiences from the past, present and future come together. This event will also take place for Nike Members in the Nike app.
If you are not a Nike Member yet, you can download the app with the QR code on the Nike site. When you have created an account you can benefit from the different actions of the 50th Anniversary week.
Check the Nike website for more information about this special week.