Two of the biggest names in sports and entertainment are coming together. Nike Virtual Studios and EA SPORTS have announced a new collaboration. This collaboration will provide innovative ways for members of Nike's digital community. Called .SWOOSH, and fans of EA SPORTS to express their personal style and creativity while gaming.
"We're thrilled to partner with Nike. EA SPORTS and the Swoosh are committing to innovation, creativity, and excellence. This collaboration will deliver incredible new experiences for us, the .SWOOSH community, and the massive EA SPORTS fan base." - Ron Faris, General Manager of Nike Virtual Studios.
"At EA SPORTS, we strive to lead the next evolution in the world of sports. This new collaboration with our partners at Nike is at the perfect intersection of innovation, sports, and culture," says Andrea Hopelain, SVP Brand for EA SPORTS & Racing. "By partnering with .SWOOSH, we are bringing creativity and self-expression to the forefront for fans as they connect, compete, and share their love for sports."
What can we expect from Nike x EA SPORTS?
While the brand from Beaverton, Oregon it not known directly for their experience in gaming, they confidently step into the future of the virtual sports arena by partnering with EA SPORTS. A leading player in the gaming world. Nike's Virtual Studios x EA SPORTS opens up new possibilities where the boundaries of personal expression are pushed. Moreover, fans have the opportunity to make their mark on the world of sports and style.
Nike and EA SPORTS are entering into this collaboration to create a dynamic combination of sport, style, and technology. It brings together the expansive reach of the gaming world with the creative possibilities of Nike.SWOOSH, leading to a new era of virtual sports experiences.
Whether you're customizing your outfit, showcasing your individual style, or engaging in challenging gameplay, Nike x EA SPORTS will revolutionize the way fans engage virtually with their favorite sport.
Currently, .SWOOSH is in a closed beta phase to ensure a fair and safe platform. If you're interested, you are able register at welcome.swoosh.nike to become a SWOOSH member!
More details about the collaboration between the .SWOOSH community and the new EA SPORTS experiences will are revealing soon. Stay tuned by following us on Instagram and regularly checking the news page!