Our very own Dutch retailer Maha Amsterdam is teaming up with Nike for the first time. For their debut collaboration, the duo is bringing back a truly unique silhouette from the archives: the Nike Total 90 Shox Magia — a model that bridges Nike’s famous Total 90 line and the signature Shox cushioning in the heel.
The result speaks for itself.
After previous collaborations with adidas — such as last year’s adidas Samba MN 'Core Black' — the Amsterdam store now presents the Total 90 Shox Magia: a hybrid silhouette that first hit the shelves in 2003.
The sneaker will be released in two striking colorways: ‘Metallic Silver’ and ‘Metallic Black.’ The upper features glossy, quilted leather that creates a layered and dynamic effect. Metallic elements in the sole add a futuristic twist. The Maha Amsterdam logo is displayed on the tongue, embossed on a metal background.
A large Swoosh is placed on the side, with a smaller mini Swoosh on the heel. Breathable mesh at the midfoot provides ventilation, while the Shox unit and midsole shine with a holographic, galaxy-inspired finish.
One of the strongest collaborations from the store so far, if you ask me.
The Maha Amsterdam x Nike Total 90 Shox Magia in the ‘Metallic Silver’ and ‘Metallic Black’ colorways drops on July 5, 2025, exclusively at Maha Amsterdam, followed by a worldwide release via Nike SNKRS on July 12, 2025. Keep an eye on the Sneakerjagers news page for updates.
The first Maha x Nike collab drops on July 5, 2025, at Maha Amsterdam, followed by a worldwide release via Nike SNKRS on July 12, 2025.
