The History of FILA
FILA was founded in 1911 in Biella, Italy, by brothers Ettore and Giansevero Fila as a textile and underwear manufacturer. The company eventually evolved into a respected sportswear brand under managing director Enrico Frachey in the 1970s, launching its iconic ‘F-box’ logo in 1973 and establishing themselves as FILA Sport.
Via its colourful ‘White Line’ apparel collection and signature endorsements from tennis legend Björn Borg, FILA cemented its reputation on the tennis court and peaked in popularity in the 80s and 90s.
FILA also became popular in the Hip-Hop and R&B scene, paired with casual tracksuits in the music videos of various artists including LL Cool J and Run DMC. Tupac Shakur wore a pair of Grant Hill sneakers to promote his new album ‘All Eyez On Me’, making them instantly popular.
In 1994, the brand expanded into basketball through a partnership with player Grant Hill after he was selected to play for Detroit. Hill got his own model, the FILA Grant Hill, which was very popular among sneakerheads.
From the mid-2010s, FILA rode a wave of 90’s nostalgia and streetwear interest, leading to collaborations with designers including Fendi, and high-profile partnerships such as with Palace founder Lev Tanju.
This all led to FILA being positioned as a retro-heritage yet fashion-forward brand within a new generation of consumers, and it is now celebrated for its distinctive chunky sneakers, and blend of sports heritage and contemporary design. The FILA Disruptor is perhaps the best example of this revival, with its bold, oversized silhouette.
FILA: Answering Your Questions
Who made FILA famous?
FILA became globally famous mainly thanks to Swedish tennis player Björn Borg, who began wearing the brand in the 1970s. The bold, colourful designs of FILA's apparel drew attention on the court, especially during and era where most tennis clothing was plain white. FILA's high-profile endorsement of Grant Hill also gained them further fame, especially through his signature basketball shoes.
Is FILA a luxury brand?
FILA is generally not classified as a luxury brand. Although it's recognised for its stylish and well-made athletic and lifestyle apparel, the brand is more closely associated with sporty chic and streetwear than with traditional high-end luxury, typically occupying the mid-range to premium segment of the market. However, FILA has ventured into the luxury space through collaborations with high-fashion names like Fendi and designer Jason Wu.
Where are FILA shoes made?
Although the brand has Italian origins, FILA shoes are manufactured in various countries around the world, including Vietnam, China, Italy, South Korea, and India.
Do FILA fit true to size?
FILA shoes generally fit true to size, but some of the bulkier or chunkier models might feel a bit roomier, and are a better fit for wide feet.
How do you tie FILA sneakers?
For guidance on tying your FILA laces, check out our Ultimate Sneakerjagers Lacing Guide!
How do you clean FILA sneakers?
A FILA Shoe is best cleaned by hand. For the best results, remove the laces, then use a toothbrush to remove obvious dirt from the surface. Mix a mild detergent with some water, and use a sponge or cloth to gently scrub harder stains, or for suede, use a suede brush (water can damage suede). Use a damp cloth to wipe off the residue, then let them air-dry.
For a smelly sneaker, you can sprinkle baking soda inside the shoe, then leave overnight. The powder will absorb moisture and neutralise the smell. Shake out the excess before wearing again. Alternatively, you can use silica gel or activated charcoal bags for the same results.
Laces can be cleaned with a mild detergent and rinsed afterwards, or you can put white laces in a 1:5 bleach and water solution for a few minutes and then rinse thoroughly with clean water.
In addition, we do not recommend putting your shoes in the washing machine. Sneakers made of leather and suede can come out damaged. With shoes made of canvas or cotton, the risk is less, but the chance of damaged sneakers remains. So we recommend always washing your sneakers by hand. If you do put them in the washing machine, then place the shoes in an old pillowcase beforehand.
Where can I buy FILA sneakers?
Do you have your eye on this brand? With our sneaker search engine, you can browse FILA at different retailers and at different prices. Our release calendar also keeps you up to date on FILA restocks and new releases!
Popular FILA Models
FILA Disruptor II
The FILA Disruptor II became a fashion staple in the late 2010s, thanks to its chunky, bold design that perfectly captures the resurgence of 90s-inspired streetwear.
The model stands out with its aggressive sawtooth outsole, thick midsole, and oversized branding. Made with synthetic leather uppers and EVA cushioning, it offers both durability and comfort.
FILA Grant Hill
The FILA Grant Hill debuted in 1995 as the signature sneaker for NBA star Grant Hill. Its sleek, high-top design and glossy patent leather accents gave it a standout look on and off the court.
Featuring a padded collar, cushioned midsole, and strong ankle support, it was built for performance while making a bold fashion statement.
FILA Ray Tracer
Launched in 2018, the FILA Ray Tracer combines retro design cues with modern sneaker trends, making it one of the brand’s standout lifestyle models.
Its chunky sole, layered upper made from mesh and suede, and oversized logo draw from the dad shoe aesthetic, while lightweight EVA foam provides all-day comfort.
For more FAQs on your favourite sneaker brands and models, visit the Sneaker FAQ page.
