British sneaker retailer END. is celebrating its 20th anniversary in 2025 with a very special release: the New Balance 2010 ‘Moonbeam’. A sleek, fresh colorway on the recently released silhouette. The release celebrates END.’s decades-long commitment to fashion, sneakers, and everything in between.
A celebration calls for a treat. On Friday, September 12, 2025, END. will release the exclusive New Balance 2010 'Moonbeam'.
The 2010 made its debut earlier this year, despite what the name might suggest, and was an immediate success. The model draws inspiration from New Balance’s classic archival silhouettes and gives them a modern, fresh twist.
The New Balance 2010 ‘Moonbeam’ combines innovative design with the timeless aesthetic the Boston-based brand is known for. The sneaker features the beloved ABZORB sole, a technology used in many popular silhouettes from the 2000s.
The upper mixes nubuck leather panels with diamond-knit mesh, giving the sneaker a refined and luxurious look. Classic New Balance logos appear on the tongue and heel.
The New Balance 2010 ‘Moonbeam’ will be available exclusively at END. on September 12, 2025. Check out the official campaign images below and don’t miss this release.
No, the sneaker is not an official collaboration. However, the colorway is an END. exclusive, which means the release will only be available at this store.
