Nike gives the Air Jordan 4 a local twist. The Air Jordan 4 London arrives on 17 September 2026 as a UK and EU exclusive via Nike SNKRS, built around grey hairy suede with subtle London details. The retail price is 220 euro and the style code is IV6048-001.
Nike
The grey hairy suede forms the base of the upper and gives the shoe a different look than the smooth leather you see more often on the Jordan 4. The midsole, tongue label, eyelets, lining and laces are black, while a Red Bark outsole runs underneath. LDN branding sits in the translucent heel tabs, and the inside of the tongue reads SAY LESS.
Nike
The classic mesh panels and the visible Air unit in the heel stay in place on the Air Jordan 4 London. The hairy suede fits a broader trend in which Jordan Brand plays with texture more often. That SAY LESS text stays subtle and only stands out once you put the shoe on. Special packaging rounds out the release.
Nike
A real city edition
From the LDN text on the heel to the detail on the tongue, everything points to London. It still reads as a familiar Jordan 4, with a local accent rather than a full restyle.
Nike
Because the Air Jordan 4 London is a UK and EU exclusive, the pair does not run through every retailer as standard. The release goes through the SNKRS app and the price sits at 220 euro. Expect limited availability outside the United Kingdom via Nike.
Nike
Don't want to miss the release? Keep an eye on the release calendar, use the sneaker search engine for more Jordan models and download the Sneakerjagers app to stay up to date.
.png&w=3840&q=100)
