adidas and Beyonce's IVY PARK have already released several collections together. The collaboration doesn't seem to be finished yet. Soon we can expect 'ICY PARK', the winter collection of the two brands. We see, among other things, a reflective ski suit, but also winter jackets, jogging trousers and snow boots. You don't have to know Beyoncé very well to know that she always goes all out!
IVY PARK is a sporty clothing and shoe brand founded by none other than Beyoncé. The name IVY PARK is based on the name of her oldest daughter, Blue Ivy, and the park where she used to play sports, Parkwood Park in Houston. adidas and IVY PARK have already released several collections.
Beyoncé wouldn't be Beyoncé if she didn't do it big. Just like the previous drops, we see an extensive collection with promotional video and many pictures. We also see that Hailey Bieber, Kaash Paige and rapper Gucci Mane have been recruited as models.
adidas x ICY PARK
In the previous drops of the collaboration, we saw clear colour pallets. This time we see a big winter collection with a pink, blue, white, brown and reflective line. We see two white snow sneakers in the collection. One of them features the reflective effect. We also see a shoe with a rubber, platform sole. Are these kicks the perfect solution for sneaker lovers who have to go out in the snow?
Beyoncé has clearly thought about winter sports fans and designed a fully reflective ski suit. In the brown collection, we also see thick trousers, which can withstand the snow. In the promotional video for the ICY PARK collection, not much is shown yet. On the Instagram pages, however, you can already see most of the collection.
The adidas x ICY PARK collection will be available at adidas from February 19, 2021, 12:00. The day before, the entire collection will be available on the website. Check out some pictures of the IVY PARK Instagram. Meanwhile, like our Sneakerjagers WMNS Instagram to keep an eye out for extra sneaker news, rumours and inspiration!