Sebastien Kopp and Francois-Chislain Morillion visited a factory in China in 2003, and it was then that they realised that things had to change. They saw how bad the conditions are, if it is not bad in the factory, it is bad outside. The world was going in the wrong direction.
The two men wanted to do something for the world. After some good conversations, they found out that their interests lay with sustainable sneakers. This was because, among other things, this is an everyday product, but also because with sneakers most of the money goes to advertising.
If you don't spend all the money on advertising, you can spend much more on working conditions and production. In that case, you don't have to ask a gigantic retail price.
The two gentlemen went to Brazil, where you can find the best materials for sneakers. They visited a number of factories to see exactly how to make a sneaker.
In the production of the Veja sneakers, they used only natural products. For the soles they used wild rubber and for the upper they used eco-cotton. This way, they realised their first official sneaker. The innovations are not standing still, at this moment they are even working on a whole sneaker made of recycled plastic bottles.
Today, we live in a world that thinks very sustainably and therefore pays great attention to organic and ecological products. Veja trainers are the ideal sneakers for this thought.