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Known for their comfortable yet stylish shoes and variety of styles, Skechers has invested in developing technologies to enhance the performance of their footwear, while keeping their sneakers and shoes affordable compared to other high-end brands.
Skechers have gained massive popularity after collaborating with celebrities and athletes, gaining huge visibility and appeal across the globe.
Everyone from athletes to the casual everyday wearer can find their perfect pair of sneakers through Skechers, who also produce boots, sandals, and more.
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Skechers are well-known for their use of memory foam insoles, which provide a customised and supportive fit by conforming to the foot and are Air-Cooled through perforations in the foam to enhance breathability.
Their Max Cushioning technology offers a layer of lightweight Ultra GO cushioning and a responsive Air-Cooled Goga Mat insole for ultimate comfort, while their Massage Fit technology offers a gentle massage sensation with every step by utilising Hyper Burst cushioning and a firmer wave section in the middle of the outsole.
Their latest technology features Hands Free Slip-Ins, designed with a unique Comfort Pillow in the heel, and allowing an effortless fit.
Among other comfort technologies, Skechers Arch Fit technology features Podiatrist certified arch support, and some of its casual shoes feature a Relaxed Fit design that provides a roomier fit in the forefoot area.
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The History Of Skechers
Robert Greenburg and his son Michael found Skechers in 1992, originally intended to be a gateway for Dr Martens into the USA, however the pair soon being creating and promoting their own line of footwear.
The Chrome Dome, an urban street boot with a pre-loved look, becomes the brand’s first claim to fame.
By deploying many innovative marketing strategies, including ad space in magazines, billboards, and TV ads, the brand quickly blazes a trail in the footwear industry.
Skechers has become a global name, selling in Southeast Asia and Eastern Europe, continually releasing models for sports and everyday wear.
By renting out a 54,000 square foot space at the World Congress Centre of Atlanta, Skechers establishes itself as an athletic footwear powerhouse. The brand is offered its own space in Macy’s central New York location.
The brand has now also opened 20 of their own stores within the span of six years.
The company enters the UK market, opening possibilities for growth in London, Germany, and Paris.
Expanding exponentially in Europe, the brand releases Skechers Work, aimed at utility and service workers, and Skechers Active, a line of casual sneakers for women.
The brand sets up E-commerce sites in the UK and Germany and unveils two lines of low-top sneakers and boots.
Marketing agreements are signed with Billionaire Mark Cuban, American Footballer Joe Montana, and American Baseball Manager Tommy Lasorda, among others, for the launch of new products including the Relaxed Fit line.
The brand opens a store in Mexico, marking a milestone as the 1000th Skechers store.
Skechers Performance becomes the official footwear and apparel sponsor of the Chevron Houston Marathon.
With over 900 styles of shoes, Skechers has enjoyed huge success in the footwear industry over a relatively short period of time.
Their affordability, versatility, comfort, and stylish designs have ensured global appeal.
The D’Lites, Cali, Court Classics, GO RUN, GO WALK, Skechers Streetwear and Foamies collections are just some of the most popular designs worn today.