1958

Reebok is founded in England by brothers Joe and Jeff Foster. The two wanted to continue family tradition of their grandfather Joseph William Foster, who founded the company "J.W. Foster" in 1895 and was responsible for one of the first athletic spikes.

After some disagreement over the name 'Mercury' for the brand, the Foster brothers settled for the name Reebok.

1979

Reebok was at the Chicago International Sneaker Trade Show where it was noticed by American wholesaler Paul Fireman.

Under Fireman's wing, Reebok, which at the time was only available in England, was also brought to North America.

1982

The Reebok Freestyle is introduced, a sneaker that opened all doors for Reebok. The model was designed for aerobics workouts and was advertised as a women's shoe.

Despite that, the sneaker also caught the eye of men.

1983

The iconic Classic Leather silhouette made its debut. The model was introduced as a running shoe, but also caught the eye of many off-track.

The Classic Leather is still considered Reebok's first "lifestyle" sneaker.

1986

Reebok gets its current vector logo. The rebranding is also accompanied by the signing of deals with athletes.

1989

Reebok introduces a groundbreaking technology; the Reebok Pump.

This unique technology allows the wearer to adjust the sneaker to their hand using air supply. The inflatable elements in the shoe can be tightened or loosened by releasing more or less air at the push of a button.

1995

In collaboration with well-known basketball player Shaquille O'Neal, Reebok introduced the Shaqnosis model - a sneaker designed for the basketball court with a hypnotic look.

After designing several running models, Reebok enters new territory, this time the basketball court.

2003

Jay-Z joins forces with Reebok and comes up with the S. Carter model. In the same year, 50 Cent also comes out with his own Reebok sneaker - the G-Unit. The collabs with the two names were very successful for Reebok.

So successful, in fact, that even Nike, which was catching millions at the time with its collaboration with Michael Jordan, struggled to compete with Reebok's success.

2005

German sneaker brand adidas acquires Reebok for $3.8 billion. However, after disappointing sales figures, adidas resold the brand in 2021 for $2.1 billion to Authentic Brand Group (ABG).