Introducing the PUMA Suede

With a history of more than five decades, the Puma Suede design has a long-lasting legacy of performance and changes. Its first appearance at the 1968 Olympics in Mexico represented a pivotal moment in the brand’s strategy. The PUMA 'Crack' debuted as the company's first lifestyle shoe along with the launch of Puma apparel.

Did you know?

Basketball player Walt "Clyde" Frazier recognized the 'Crack' model's potential as a basketball shoe in 1970. Due to the agreement with Frazier, the newly designed Puma Clyde was only sold in the US during the 70s. Following the termination of the contract, Puma Clyde continued to be produced as a standalone design while Puma Suede was introduced to the world.

The PUMA Suede Over the Years

The new PUMA Suede was popularized as a street shoe in the skateboarding and breakdancing scenes of the 1980s. The flexibility, breathability, and variety of colours of the suede are some of the design's biggest advantages.

Today the variety of colorways available, unbeatable comfort and stylish look make it one of the most popular designs in PUMA’s portfolio.