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Why Choose PUMA
PUMA’s journey began in 1948, born from a split between brothers Adolf and Rudolf Dassler - Rudolf went on to create PUMA, while Adolf founded adidas. PUMA quickly carved a name for itself in performance footwear with pioneering innovations like the Super Atom, the first football boot with screw-in studs, and the introduction of the Formstrip in 1958 for both style and support.
From outfitting sports legends like Jesse Owens and Walt "Clyde" Frazier to launching breakthrough technologies such as the RS-Computer and Trinomic Cushioning, PUMA has always led with innovation.
In recent decades, the brand has seamlessly blended sport with fashion, embracing streetwear appeal while continuing to deliver high-performance gear. Today, PUMA stands as a global icon, known for bold design, cutting-edge tech, and its fearless evolution in the sports-lifestyle space.
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