Brothers Rihachi and Rizo Mizuno founded Mizuno Brothers Ltd. In Osaka, Japan, in 1906. American baseball culture had left a huge impression on Rihachi, so to promote the sport in Japan, they began developing baseball apparel, gloves, and shoes.
In 1910 the brothers moved their shop to Umeda-Shinmichi and changed the company’s name to Mizuno Shop. They started to concentrate on other sports by producing gear and clothing for tennis, golf, skiing, boxing, football and more. In 1972 they created world-wide brand awareness with the launch of their M-line running shoes, and soon after the famous “Runbird” logo was seen for the first time on a collection that featured a mesh upper with an EVA foam midsole and rubber outsole.
Over the years Mizuno developed many different technologies. Their Wave technology perfectly balances cushioning with stability and consists of several parts. The ‘Parallel Wave’ runs from heel to toe and distributes shock across the entire shoe platform so that no single part of the foot absorbs force. The ‘Infinity Wave’ equips the sneaker with two parallel plates between soft damping pillar for cushioning and durability. The ‘Fan-Shaped Wave’ is specifically designed for overpronation, supporting the runner’s natural gait and allowing the ankle to move into the correct position.
Besides the Wave, Mizuno has many other technologies to offer. ‘Primeskin’ offers a good dose of softness and durability to the uppers of the shoe. ‘3D-Solid’ is similar, but also allows the shoe to breathe. The midsole uses ‘XPOP’ technology, creating maximum cushioning in conjunction with high energy efficiency and durability.
Generally, Mizuno Sneakers do fit true to size.