FILA Sneakers
FILA was founded in Italy in 1911, and since then, it has been providing a vast collection of athletic and lifestyle sneakers that blend style with functionality. The brand uses high-quality craftsmanship and innovative design to develop performance-focused shoes for various sports. By combining athletic performance with fashion-forward style, FILA has become a reliable name in sportswear.
History
FILA, founded in 1911 by the Fila brothers in Biella, Italy, was a textile manufacturing company that initially focused on athletic apparel. In 1942, they debuted in the footwear industry with their first tennis shoe.
From the 1970s to 1980s, the brand gained a reputation in tennis, with players like Bjorn Borg and Guillermo Vilas wearing their footwear.
FILA has always been committed to providing high-quality and high-performance products, which led to the introduction of the "Mindblower" logo. This logo helped to elevate the brand's visual identity and distinguish it from its competitors.
During the 1990s and 2000s, FILA partnered with World Championship Wrestling (WCW) and signed endorsement deals with famous wrestlers such as Randy Savage, Sting, and Goldberg.
The Disruptor, a bold and chunky silhouette, became a cult sensation and trendsetter by challenging the prevailing athletic shoe aesthetics.
Today, FILA continues to innovate, collaborate, and release retro-inspired collections to maintain its popularity. The brand caters to modern consumers by introducing new footwear technologies, collaborating with renowned designers, and reissuing classic models, while also tapping into nostalgia-driven fashion trends.
Technology
The Energised Rubber technology enhances energy return and reduces impact for runners and athletes in various sports who value FILA's balance of cushioning and responsiveness.
Should I size up or down for FILA shoes?
If you prefer some extra space in the toe area and intend to wear thick crew socks or patterned tights with your sneakers, it's worth considering going up by a half or a whole size. You will appreciate the additional comfort and avoid the risk of blisters, especially given the extra weight of the super-chunky soles.
Did you know?
FILA became the second-largest basketball shoe seller in 1996, after Nike, as a result of a mistake.
The company established itself as an elite brand in the tennis community by signing a 1975 contract with tennis legend Bjorn Borg. Initially, their products were only available in select stores and portrayed a luxurious image. However, due to an inventory issue in 1988, FILA had to sell its products on the US market at a significant discount, making them more affordable.
This caused a surge in popularity among casual basketball players, which prompted the company to start designing basketball shoes. Sponsorships of NBA players and the popularity of FILA Grand Hill made the company an icon in the basketball community
