The History of FILA
FILA was founded in Italy in 1911 by the Filas brothers. Up until the ‘70s, the company was active in the textile industry, but afterwards they began to focus on the sports industry and competed with Nike and Reebok.
The company established its name especially in the tennis world. Several tennis players like Bjorn Borg, Boris Becker, Jennifer Capriati and Monica Seles wore sportswear from Fila. Borg won eleven titles in Fila clothes, which put the company on the map worldwide.
In the ‘80s and ‘90s they decided to also focus on other sports such as basketball, baseball, football, winter sports and motor sports. From the year 1994, both NBA star Grant Hill and skier Alberto Tomba started wearing sportswear from the brand.
Around the end of the twentieth century, sportswear tended to be white. Fila was not only creative with their shoes, but also with their colour combinations. They were the very first to produce sport clothing lines that included different colours.
The FILA Brand
Today, Fila is a truly legendary brand. Their first shop opened in Milan in 2001, and since then, several more shops have opened from Tokyo to Paris. FILA sneakers are known for their reliable quality, and the brand never hesitate to push the boundaries of modern performance sneakers.
FILA Sneakers - True To Size?
FILA sneakers tend to run small, so purchase from a half size to a full size above your normal.