FILA
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Why Choose FILA?
Founded in 1911 in Biella, Italy, FILA evolved into a respected sportswear brand by the 1970s under Enrico Frachey, launching the iconic ‘F-box’ logo and gaining global recognition through its vibrant ‘White Line’ tennis apparel and endorsement from legend Björn Borg.
FILA’s 1994 entry into basketball with Grant Hill cemented its sneaker legacy. The brand’s influence extended beyond the court into 80s and 90s hip-hop culture, seen in music videos by LL Cool J and Run DMC, and famously worn by Tupac Shakur with the now-iconic Grant Hill sneakers.
Riding a wave of 90s nostalgia and renewed streetwear relevance in the 2010s, FILA has repositioned itself as a retro-heritage brand with fashion-forward appeal. Today, FILA is celebrated for its chunky sneakers and unique fusion of sport and style, with the FILA Disruptor leading the charge in the brand’s revival.
