From Instagram-moodboard to a full-fledged brand, HIDDEN.NY has come a long way and is now partnering with ASICS for their latest release: the GEL-NYC. Previously, we saw the brand join hands with brands like Salomon and Clarks, and now ASICS joins this list.
On 12 April 2024, the HIDDEN.NY x ASICS GEL-NYC 'Jolly Green' will start dropping at ASICS and selected retailers.
HIDDEN.NY x ASICS GEL-NYC 'Jolly Green' | 1201B001-100
The GEL-NYC's design pays homage to HIDDEN.NY's digital roots. With a pixelated ASICS Tiger Stripe on the centre panel and rich green contrasts highlighting the brand's online origins.
Otherwise, the base of the HIDDEN.NY x ASICS GEL-NYC remains fairly neutral with a sleek, white mesh base and silver synthetic overlays. The HIDDEN.NY branding comes in green and adds a vibrant touch. Finally, the shades of grey on the sole enhance the timeless look of the sneaker.
Where to cop?
The HIDDEN.NY x ASICS GEL-NYC 'Jolly Green' will start dropping on 12 April 2024 at ASICS and selected retailers.
Please note! A raffle will be held at some retailers. So register quickly to increase your chances of getting the chance to buy this pair on 12 April.
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