Welcome to the second post of our ultimate sneaker 1x1 blog series and another 10 sneaker terms you have to know dear sneakerjagers! Since many of you would certainly call yourselves real sneakerheads, you can put your collected knowledge to the test here.
You haven't been in the game that long? - All the better! You can learn a lot here, because we're going to explain a few things to you today. So you'll be well prepared for the world of sneakers. Have fun! 🥳
Click here for the first part of our blog series: The Ultimate Sneaker 1x1 📖 These Sneaker Terms You Should Know
What is an Upper?
In today's blog post, we start with one of the terms that most of you have probably heard and/or read more than once.
If you're part of our community and read our Sneaker News posts from time to time, you've probably come across this term at least once! The term "upper" appears in pretty much every one of our blogposts where we show you a sneaker in detail and talk about the different material inserts and design elements.
The upper of any sneaker describes "the top" of the shoe. More precisely, it describes the entire shoe above the midsole.
What is a Deubré?
The second sneaker term we're going to introduce you to is the term "Deubré". Here we bet that even the one or two true connoisseurs among you don't know exactly what this is.
A Deubré (or often Dubrae) is a very special additional element on the upper of a sneaker that is not always present. In the popular Air Force 1 silhouette, for example, a deubré can be found on every model. But the small additional feature is also always present on running shoes like the adidas ZX 8000.
If you haven't guessed yet, here are two examples of a Deubré on different sneakers:
What is a Lacelock?
And here's the next term that describes a very specific additional feature of a sneaker! A lacelock is not very often found on sneakers, but most of you are probably already familiar with it from rain jackets or similar.
A lacelock (as the name suggests) ensures that your laces are fastened and your shoe is laced up without having to tie them. It might sound a bit strange at first, but it's pretty obvious when we show you an example.
A prime example to demonstrate a Lacelock is the Air Jordan 6, as it got this otherwise rather rare design element as a fixed part of the silhouette:
What is a Full Sizerun?
In the following, we will now look at a few terms that you come across almost daily in new releases, private purchases or on the websites of the various brands. We start with the term "full sizerun".
These two words can be found very often on social media posts from retail shops. For example, if a sneaker is released brand new and advertised with the words "Full Sizerun", this means that all sizes are available for this release.
So the new Jordan 1 release is available in every size listed on the size chart of the Jordan Brand. For example, the Air Jordan 1 High OG 'Prototype' is releasing on Thursday, 30 September 2021 in a Full Sizerun at Nike.
What is Family Sizing?
Now that you know what is meant by a full sizerun, you can think about what is meant by the term "family sizing".
This term from the world of sneakers also refers to the quantity of a release. As with the Full Sizerun, a certain pair drops in every size. With a Family Sizing release, however, the whole thing is kicked up a notch!
When a pair is announced in Family Sizing, the shoes are produced and sold in every size imaginable, from very small (baby sizes) to very large (men's sizes). A good example of this type of release is the various adidas Yeezy Boost 350 V2 models.
What does Retail mean?
When we talk about retail, we are almost always talking about the price of a pair of sneakers. You often come across this term in everyday life when you have other sneakerheads as friends and/or acquaintances. The following example is one of the most frequent situations in which the word occurs:
Person A: "Hey Bro, nice Dunk Low's! Retail or Resell?
Person B: "Thanks man! Didn't get them in retail, so I had to buy them in resell unfortunately."
(Translation person B: "Thanks man! Didn't get them at the shop price, so unfortunately I had to buy them on resale platforms.")
What does Resell mean?
As just briefly mentioned, in addition to the retail price you can pay for a new pair of sneakers, there is also a resell price.
For example, the Travis Scott x Nike Air Jordan 1 Low 'Mocha' retails for a mere €120. As we all know, the hype for Travis Scott collaborations is bigger than ever, which is why the resale value is so high. In the meantime, the beautiful pair costs a hefty €1100-1300 at the resell!
The term resell describes the resale of shoes.
What does Condition mean?
Imagine selling your very first pair of sneakers on any platform because you need money. You take nice pictures, write a comprehensive description, upload the ad and get an enquiry straight away. But with these words:
"Hi, I am very interested in the sneakers. However, they look quite used in the pictures… what do you think the condition is from 1-10?"
In this case, your pictures were probably not sufficient to depict the condition of your sneakers. The interested party asks what you think the condition of the kicks is, on a scale of 1-10.
When you are asked about the condition of a pair, you are asked about the general condition of your shoes. On a scale, 1 is of course the worst condition and 10 is the best.
What does Deadstock / NDS / VNDS mean?
In keeping with the term we have just clarified, we now come to three terms that also describe the condition of sneakers without having to use numbers for them.
Deadstock = Often abbreviated to DS on sales portals. If a sneaker is "deadstock", it is completely unworn, i.e. new. This increases the value, especially if the sneaker is from a limited or old collection and is no longer available in normal stores.
NDS = Near Deadstock. The sneaker was rarely worn, so shows no to barely visible signs of wear.
VNDS = Very Near Deadstock. The sneaker was rarely worn, but shows no signs of wear and is therefore like new.
What does Restock mean?
Last but not least, we'll explain a term that those of you who have installed our free Sneakerjagers app have almost certainly already had to deal with!
A restock describes the restocking of certain products. In the case of sneakers, a restock means that a certain shoe model is restocked after it has already been sold out.
Dear sneaker lovers…that's it for our sneaker 1x1 and our list of 10 important sneaker terms you need to know. I beg your pardon? You want more? - We'd love to! Check out our first part of the blog series: The ultimate sneaker 1x1 📖 These 10 sneaker terms you should know VOL.1
Also, feel free to follow us on your favourite platform:
📸 Instagram - Click here for the official account.
🐦 Twitter - Click here for the official account.
📘Facebook - Click here for the official account.