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The New Balance 57/40 is a reinterpretation of the classic

May 8, 2021 6:05 PM
The New Balance 57/40 is a reinterpretation of the classic

If you divide the world into black and white, you're missing out. It's the same with sneakers, isn't it? While grey already shows the possibilities of shades and can therefore also stand for the ability to compromise, the world (of sneakers) is much more colourful. Sounds a bit cryptic, but you'll understand when you read this article on the New Balance 57/40.

So, now let's get specific again. Steve Jobs, supermodels off the runway, you and us - all wear them, the grey New Balance. That's why an extra 'Grey Day' edition will be released in 2021, read more about it at the end of the article. Before that, we'll do a background check on the New Balance 54/70, show you some more colorways and hope to inspire you with Insta styles. Let's go!

your #TheCrew Background Check

When the Boston baed brand creates a new model, we can almost be sure that it will allude to one of its classics. This was the case, for example, with the NB 327 model, which was inspired by silhouettes from the 70s. Check out the post on the latest colorway of the 327 here.

The NB 54/70, as you can probably guess, refers to the all-time classic New Balance 574, which was launched in 1988 as an all-terrain running sneaker. It became a favourite in the performance world due to its durability, premium quality and timeless style. More than three decades later, it still enjoys a broad fan base among New Balance lovers and sneakerheads in general.

The modernised update that stays true to its roots was first released in 2020. The New Balance 57/40 convinces with a gaudy 80s and 90s design. It has a suede and mesh upper, a distinctive midsole and the significant N logo on the side.

DAHOOD HUB x New Balance and the heroes of our childhood

New Balance

The DAHOOD HUB x New Balance collab dropped at the end of March 2021. The Hong Kong-based brand released the New Balance 57/40 with action figure-style packaging. The bright yellow and khaki evoke American comic strips and outdoor wear, while the packaging further reminisces about our childhood and adds exclusivity to the shoe.

Top Colorways


New Balance M5740GD

Available at 3 webshops
View all retailers

New Balance 5740

Available at 4 webshops
View all retailers

Insta Style Inspiration with the New Balance 57/40

New Balance Classics
New Balance 57/40
New Balance 54/70
New Balance Styling
New Balance Trends
New Balance Styling
New Balance 54/70
NewBalance Styling

As a celebration of the 'Grey Days'

The latest release of the model is the New Balance M57/40TA 'Grey Day', which was launched to celebrate the fictional holiday of the same name. In fact, this curiosity was even introduced by New Balance themselves in honour of the neutral colour, as it is most often associated with the brand's kicks. You can shop the sneakers right now at New Balance or sign up for the raffle by clicking the button at NAKED.

In addition to the M57/40, a grey colorway of the New Balance 574 was also released. If you're looking for something a little more colourful, you can check out our sneaker collection for the popular models.