The successful Nike Re-Creation program is coming to London in April 2023. The program has already had several editions in Los Angeles and is now coming to Europe. The exact date of the event's arrival in London is still unknown. The Re-Creation program will also appear in Paris in the summer.
Nike is increasingly focusing on making the sneaker and fashion industry more sustainable. With various initiatives such as 'Move To Zero' and 'Circular Innovation', the brand is trying to reduce waste and improve the production process with an eye on the environment.
The Nike Re-Creation programme is a creative way Nike is tackling sustainability and has already taken place several times in Los Angeles. The Nike Re-Creation programme collects local vintage and second-hand garments and uses them to design new, locally designed clothing items.
In this circular design process, three problems are tackled: the distribution chain is shortened by locally sourcing products. The use of old clothing reduces waste, and in designing new items, creativity is combined with innovation to provide the best service to athletes in the city.
After three successful events in Los Angeles, the program will come to London for the first time in April 2023. The collection features 25 reworked items and will expand later. In the summer, the Nike Re-Creation program will come to Paris. Keep an eye on our news page for the latest updates.