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Gaming lifestyle brand 100 Thieves debuts collaboration with adidas Originals

June 1, 2024 6:34 AM
Gaming lifestyle brand 100 Thieves debuts collaboration with adidas Originals

Earlier this year, adidas Originals and 100 Thieves unveiled their official partnership. 100 Thieves is an American lifestyle brand that focuses mainly on the world of gaming. Now we see the duo's first collection appearing. The 100 Thieves x adidas Originals collection will be available from May 31, 2024.

100 Thieves x adidas

In 2017, gaming icon Matthew 'Nadeshot' Haag, who is also featured in the adidas campaign, started his own label called 100 Thieves. The brand has established itself as a premium lifestyle brand for the gaming generation. 100 Thieves, led by digital creators Nadeshot, Valkyrae and CouRageJD, is built on three pillars: championship, esports, entertainment, and apparel.

Earlier, the brand revealed that it has entered into a collaboration with adidas Originals. After waiting a while, we now see the collection in all its glory. The collection comes with a bold range of clothing, sneakers, and accessories. In the collection, we see a competition shirt - with sponsor logos removed.

In addition, 100 Thieves comes with a variation of the classic adidas tracksuit with a matching half-zip track top and and training pants in brushed cotton-terry. The items in the collection each combine with the logos of both brands.

100 Thieves x adidas Originals
Image adidas

The collection also comes with the adidas Rivalry Nadeshot. The sneaker arrives in a beige colorway with black details on the upper and midsole. Gold details and a gum sole complete the pair.

The 100 Thieves x adidas Originals collection will be available from May 31, 2024, at adidas, 100 Thieves, and selected retailers. Check out the official images of the collection below, and keep an eye on the Sneakerjagers news page for updates.

100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals
100 Thieves x adidas Originals