During the Air Max Day celebration, Nike debuted a new Air Max model called the Air Max Genome. The Nike Air Max Genome contains key elements that we have seen before in other Nike models. It features the LeBron 8 Air unit and the outsole which nods to the Free Run family.
The Origin of Nike Air Max
The revolutionary Air technology was first used in 1978. In 1987, the Air Max 1 debuted with the visible Air technology in the heel, allowing you to not only feel, but also see the Air cushioning. Since then, the Air Max shoes have become a hit with athletes and collectors alike. The main reason, of course, remains the range of striking colour combinations and reliable, lightweight cushioning.
Bubble Gum and Sunrise
The Air Max Genome is inspired by the early 2000s and adds a new face to the Air Max line. The sneaker has been given the nicknames 'Bubble Gum' and 'Sunrise'. This is due to the white, bright mango, hyper pink and platinum hues. These lovely fresh colours make the model a perfect summer shoe.
Style and comfort
The white upper consists of a mix of sleek no-sew skins, airy mesh and durable TPU around the heel. The toe and heel are also reinforced. In addition, optimal comfort is provided. Nike does this with the low-profile and full-length Air unit, which is originally designed for performance sports. Furthermore, the attractive design has a padded, low-cut collar that looks sick and feels great too. The caged midsection overlaps the mesh for an edgy look with plenty of dimension.
The Air Max Genome has many more advantages! The rubber outsole provides traction and durability. What also makes the silhouette even better is that it is made of at least 20% recycled material by weight. So when you buy the sneaker, you are doing something good and looking good at the same time! A power combo.