On 25 November 2022, it will be Black Friday. This is an American tradition and falls on the day after Thanksgiving. During Black Friday, many shops come up with high discounts, but Asphaltgold takes a slightly different approach and comes up with an anti-racism campaign. During Black Friday, the online shop makes a case for racism.
Asphaltgold has been championing racism during Black Friday for several years in a row. In 2020, the German webshop introduced their anti-racism statement shirt. Printed on this shirt was the quote "We all walk the same earth". The following year, Asphaltgold donated 20% of Black Friday proceeds to initiative European Network Against Racism during their anti-racism campaign.
This year, the webshop is once again coming out with different statement shirts. With no fewer than 16 different print shirts, Asphaltgold wants to draw attention to racism worldwide. The shirts come in different variations with different languages on the designs. The quote "We all walk the same earth" also returns on several designs.
All proceeds from the sale of the shirts will go to Euopean Network Against Racism. With this campaign, Asphaltgold wants to make people think and draw attention to racism, which is still a major problem. The campaign aims to strengthen the sense of belonging in the community and draws attention to national diversity in society.
The shirts from the anti-racism campaign will be available at Asphaltgold from 25 to 27 November 2022. Click the button below to view the shirts at Asphaltgold.