adidas is putting a fresh spin on its brand. For the first time in 50 years, they are setting up a new label called adidas Sportswear. The face of this new label is 'Wednesday' actress and world sensation Jenna Ortega.
Besides being currently wildly popular through her starring role in the Netflix series Wednesday, the 20-year-old actress is also growing as a fashion icon. Self-expression is number one for her and it shows through her goth girl-inspired looks.
adidas Sportswear is all about upgrading your everyday look with their latest performance technology.
adidas also reveals that we will see more partners in this label. Premier League footballer Son Heung-Min, Atlanta Hawks basketball player Trae Young and Australian football star Mary Fowler are some of the names we are going to see back in adidas Sportswear. What connects these celebrities to adidas is their love of self-expression combined with comfort.
The Spring collection of adidas Sportswear will be released on 9 February 2023 on the adidas website, in-store and in the adidas app. But, until then, you can already enjoy this first look at the label. Keep an eye on our news page and stay tuned for sneaker and sportswear news.
