Skip to content
Newsfeed

The YESEYESEE x New Balance 610v1 is the perfect translation of the Y2K trend

July 5, 2024 6:00 PM
The YESEYESEE x New Balance 610v1 is the perfect translation of the Y2K trend

Korean label works YESEYESEE collaborates with New Balance. Earlier this year, the label collaborated with Reebok, unveiling the Preseason 94 Low in a striking red colorway. Now we see the YESEYESEE x New Balance 610v1 'Turtledove' appearing. A sneaker that embraces the Y2K trend in its entirety.

YESEYESEE is a clothing label that started on the South Korean platform Musinsa. On this platform, people could share their thoughts, ideas, and creations - as long as it was fashion related. YESEYESEE caught a lot of attention in a short time and grew into a stand-alone label.

The label is known for its colorful, old-school designs. The collaboration with New Balance is therefore a tactical move by both parties. The New Balance 610v1 silhouette was used for the collab. The sneaker comes in a Y2K trail runner aesthetic that perfectly suits the sneaker scene in 2024.

The sneaker uses the colors 'Turtledove' and 'Atlantic Blue'. Synthetic leather overlays use metallic details and create a striking contrast to the white, mesh upper. 'Varsity Gold' details are placed across the silhouette.

The YESEYESEE x New Balance 610v1 'Turtledove' is available now from New Balance and YESEYESEE. Check out the official images from the campaign below. Keep an eye on the Sneakerjagers release calendar for more releases like this one.