After recently retiring and marking her sixteen-year partnership with adidas, Candace Parker has now been appointed by adidas as the new president of adidas women's basketball!
In her new role, Parker will collaborate closely with the brand to build a powerful platform focusing on influencing and enhancing the future of women's sports.
Candace Parker:
Accepting this new leadership role is a deeply personal next step in my adidas journey. From high school to college, the professional game, and now this, this appointment by adidas demonstrates our shared commitment to making meaningful change and setting new standards for the future of women's sports. It's not just about products; it's about leading a movement focused on innovation, representation, and accessibility.
By appointing Candace Parker as president of women's basketball, adidas reaffirms its commitment to empowering women in basketball. Also, adidas recognises Candace's enduring impact as a driving force for change and ambassador of the sport.
As a visionary, both on and off the court, she ushers in a new era of inclusive and transformative leadership in the sports industry.
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