Air Jordan Sneakers
The History of Air Jordan
Air Jordan, also known as Jordan Brand, is a sports brand produced by Nike. The brand was created for the former professional basketball player, Michael Jordan. Their very first pair of shoes were produced in 1984.
The year after, in 1985, the brand brought both the Air Jordan 1 High and Air Jordan 1 Low out on the market. Unfortunately, in the same year, NBA director David Stern banned the black/red colorway because it didn't comply with the colour code. If Michael Jordan did wear them, he’d have to pay a $5000 fine. Nike saw this as a good advertising campaign and decided to pay Jordan's fines. They then nicknamed the colorway ‘Banned’.
Because the first model was so successful, Nike decided to release a new one every following year. In 1986 the Air Jordan 2 came out. This model was very unique because it was produced in Italy and had no Nike swoosh. Michael Jordan once scored 61 points with these sneakers on his feet.
Two years later the brand released the Air Jordan 3. This pair featured a never-before-seen logo, the Jumpman. It had elephant print on the toes and the heel and just like the second model, there was no Nike swoosh on it. Instead, there was a Nike Air logo on the heel.
The Air Jordan Brand
After these iconic pairs, Air Jordan released many other models that are just as popular as the Air Force and Air Max series, from the Air Jordan 4, Air Jordan 5 and Air Jordan 11 to the more recent Air Jordan 35. Moving into the 2000s, Jordan released retro models based on the original colorways, and the Air Jordan 1 Mid silhouette was introduced during the Air Jordan 1’s second retro run.
While Air Jordan continues to be innovative with every release, whether it’s about the materials used, the technology added or just an updated look, they always remain true to their basketball origins with exceptional cushioning and comfort.